LinkedIn Insight Tag
Service: LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company)
Provider: LinkedIn Ireland Unlimited Company
Purpose: Conversion tracking, retargeting and audience analysis.
Category: Marketing (opt-in required)
Third-country transfer: LinkedIn may also process personal data on servers in the USA. The transfer is based on suitable safeguards under Art. 46 GDPR, in particular standard contractual clauses.
LinkedIn cookie lifetimes
| Cookie |
Lifetime |
li_fat_id |
30 days |
bcookie |
2 years |
lidc |
24 hours |
UserMatchHistory |
30 days |
AnalyticsSyncHistory |
30 days |
li_sugr |
90 days |
Google Ads, Google Analytics and Google Tag Manager
Service: Google Ads, Google Analytics and Google Tag Manager (Google Ireland Limited)
Provider: Google Ireland Limited
Purpose: Conversion tracking, remarketing, campaign measurement, reach measurement and audience analysis.
Category: Marketing (opt-in required)
Third-country transfer: Google may also process personal data on servers in the USA. The transfer is based on suitable safeguards under Art. 46 GDPR, in particular standard contractual clauses.
Google marketing cookie lifetimes
| Cookie |
Lifetime |
_gcl_au |
90 days |
_gcl_aw |
90 days |
_gcl_dc |
90 days |
_gac_gb_<container-id> |
90 days |
IDE |
13 months |
_ga |
2 years |
_ga_<container-id> |
2 years |
_gid |
24 hours |
_gat |
1 minute |
Meta Pixel
Service: Meta Pixel (Meta Platforms Ireland Limited)
Provider: Meta Platforms Ireland Limited
Purpose: Conversion tracking, retargeting, campaign measurement and audience building.
Category: Marketing (opt-in required)
Third-country transfer: Meta may also process personal data on servers in the USA. The transfer is based on suitable safeguards under Art. 46 GDPR, in particular standard contractual clauses.
Meta marketing cookie lifetimes
| Cookie |
Lifetime |
_fbp |
90 days |
_fbc |
90 days |
fr |
90 days |
Microsoft Advertising / Bing UET
Service: Microsoft Advertising Universal Event Tracking (Microsoft Ireland Operations Limited)
Provider: Microsoft Ireland Operations Limited
Purpose: Conversion tracking, remarketing, campaign measurement and audience analysis.
Category: Marketing (opt-in required)
Third-country transfer: Microsoft may also process personal data on servers in the USA. The transfer is based on suitable safeguards under Art. 46 GDPR, in particular standard contractual clauses.
Microsoft Advertising cookie lifetimes
| Cookie |
Lifetime |
_uetsid |
24 hours |
_uetvid |
13 months |
MUID |
13 months |
ANONCHK |
10 minutes |
SRM_B |
13 months |
fig. 1
fig. 2
fig. 3
fig. 4
fig. 5
fig. 6